Articles

Madeleine + Alex Hasulak : Acting on Passion

June 1, 2020

This article was originally featured in the Summer + Fall 2020 issue of CO YOGA + Life magazine



The unexamined life with jermaine fowler
The word diet you need to be on
Now Trending:
I'm shenna jean!

I love writing about ideas, people, and things that inspire me to level up. Inspiration is all around and there are always opportunities to learn something new. Leaving no stone unturned in my pursuit of living an examined life.

hey

Do you like who & what you're seeing on the blog?

pick a time to talk

Let's connect!
I love creating content and collaborating with people and brands that align with my values (collaboration, imagination, generosity, candor, impact) and want to make
cool shit together!

It’s clear when you meet Madeleine Hasulak that passion and drive are two things she has never lacked. Her bright, brown eyes sparkle with excitement; she speaks with clarity and precision about her vision; her energy vibrates and buzzes, feeling quite contagious in the best way possible.

Just several months ago she was standing in the middle of her new Tonic Method studio in Edwards, Colorado, juggling her 10-month-old son Ethan and watching husband Alex Hasulak balance on a ladder adjusting a speaker. “Isn’t this space stunning? We’re so close!” she exclaimed.

Madeleine opened the doors to this second Tonic Method Pilates studio location in January 2020, after opening her first studio in Aspen — while six months pregnant — in December of 2018. The boutique studio features eight custom reformer Pilates machines and her proprietary program that zeros in on breath, posture, muscle focus, alignment and core strength. The word tonic is defined as “something that invigorates, refreshes or restores,” and Madeleine guarantees that her 45-minute workout will do just that for you, as well as strengthen, tone and sculpt all major muscle groups with low impact.

With a background in Pilates, nutrition and fitness, Madeleine aims for holistic longevity in mind. “I developed Tonic Method to combine Pilates, strength training, high intensity interval training and mindful movement into one incredible workout to support longevity in your life through functional movement that also complements your favorite outdoor activities,” she says.

Madeleine and Alex are no strangers to the world of entrepreneurship; they met at the University of Denver, and after seeing the popularity of her mom’s homemade granola recipe take off with friends and classmates, the two launched Love Grown in 2009. As one of the first natural breakfast food companies on the market, a deal with Kroger in 2010 propelled them to the big leagues, allowing the Hasulaks to share their passion for nutrition through organic and natural foods in the most important meal of the day.

Photo by Brooke Casllias Photography

“I think that Love Grown catapulted us to something we didn’t originally see coming, and we had to go big or go home. We dropped everything we had planned for ourselves, because how often does any company get that kind of opportunity? We went from one store to 80 stores in six months and then 1,300 stores in a year. It was nuts,” explains Madeleine.

In 2016, the couple was named in Forbes’ 30 Under 30 list, recognized in the food and drink segment for the impact that they were making. Love Grown was the first to introduce a bean-based cereal to shelves, proving that disruption is the best way to shake up a stale category in a massive industry.

“We realized that we had the opportunity to change the way people eat food, think about food and buy food,” she adds. “Love Grown may never be a Kraft or General Mills, but if we can get those guys to pay attention to what we’re doing and change some of the food that they are putting on the shelves, then we are winning.”

In 2017 they brought in a CEO from Post to take over day-to-day operations; Alex transitioned out to start an architecture firm with his father while Madeleine stayed on through the transition for a year and a half.

“I remember vividly having to choose between Pilates or Love Grown for the time being, and Alex really pushed me to understand the reach factor,” she says.

While extremely grateful that she has been able to impact the pantries of so many people and their health with Love Grown, Madeleine says she is ecstatic to return to her first love of Pilates and make a more intimate impact on a smaller scale. Alex continues working with the architecture firm, playing super dad to their son, Ethan, and exploring an opportunity on Colorado’s Front Range for a fast-casual concept that will continue with the theme of disruption and healthy eating.

We watched Ethan pull himself up to standing, while holding on to the Pilates machine and joked that it’s only a matter of time before he’s helping teach a few classes. Currently, Madeleine is holding down the class schedule at Tonic Method Vail Valley, while remotely managing the Aspen studio and enrolling new teachers in training for her proprietary method.

The family recently relocated to Edwards to support the opening of the new studio and allow for a shorter commute to the Front Range. When asked how they are doing with the transition of the businesses, parenthood and the move, Madeleine replies, “Of course it’s a lot, but we wouldn’t have it any other way! I just feel so grateful that my work can be tied into my passions, that way it doesn’t really feel like work.”

To find a schedule of classes for the Aspen and Vail Valley Tonic Method studios and get your first class for free, visit tonicmethod.com.

This article was originally featured in the Summer + Fall 2020 issue of CO YOGA + Life magazine.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Shenna Jean, your new let's make it happen friend.

I’ve spent the last 20 years of my career working with and learning from some of the most innovative brands in the world. Now I’m a corporate lifer gone rogue in order to support individuals and teams in their personal & professional development. My work meets at the intersection of leadership development, personal growth,  neuroscience, and advocacy, with a splash of yoga. I'm passionate AF about helping people realize their full potential and ready to help you tap into yours.

more about me

hey there!

Get on
The Level Up List 

I solemnly swear to never send you an email that sucks. My bi-weekly e-mail publication always provides value, entertainment, and content that is curated to support you in your personal & professional development.
Each issue contains:
📚 Resources galore (think book recs, podcasts, articles, etc.)
🎹 Playlists for your dance party pleasure
💡 Intros to new ideas & people that are making moves
🙌🏼 First to know about new podcast episodes, workshops, and collaboration events with our #brandcrush friends

Coaching, podcast & community for those looking to level up in life and activate their full potential.

Home
coaching
meet shenna
teams
blog

follow along 
on Instagram:

SEND ME A NOTE >

GET ON THE LIST >

@makeonedayhappen >

© make one day happen ltd 2020  |  Photos by gina spinelli photography & Unsplash

podcast
inclusivity